LSW Building Services
A Crawley-based building contractor covering electrical, general building, bathrooms and kitchens. We built a bold brand and website that showcases their work and drives consistent local enquiries.
Challenge, approach, outcome
“We went from relying purely on word of mouth to having the phone ringing every day with new enquiries. The website looks professional and customers love it.”
LSW Building Services is a qualified, trusted building contractor based in Crawley, covering all aspects of building work — from electrical services and general building to extensions, bathrooms, and kitchens. Despite excellent craftsmanship and a strong local reputation through word of mouth, they had no website and were missing out on the growing number of homeowners searching online for local tradespeople.
We designed a bold, eye-catching brand and logo in LSW's signature red and black colour scheme. The website was built to showcase their range of services with real project photography, clear descriptions of what they offer, and prominent calls-to-action including a click-to-call phone number.
For SEO, we targeted location-specific trade searches: "builders in Crawley", "kitchen fitter Crawley", "electrician near me", "bathroom installation Sussex", and similar terms. We also created a gallery page to showcase completed projects and build trust with prospective clients.
Google Ads campaigns targeted urgent and planned home improvement searches across West Sussex, ensuring LSW appeared at the top of results when homeowners were ready to hire.
LSW Building Services now receives a consistent stream of qualified local enquiries through their website. The phone rings regularly from homeowners who found them on Google, and the professional website gives them credibility when quoting for larger projects like extensions and full renovations.
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