Peugeot Engine Specialists

Peugeot Engine Specialists (trading as PSA Engine Specialists) are experts in timing chain and belt replacement for the 1.5 diesel engine found across Peugeot, Citroën, Vauxhall, and DS vehicles. Based near Gatwick, they serve customers across the South East with specialist diagnostics and approved parts backed by a 12-month warranty.

The challenge was standing out in the automotive repair market where most garages are generalists. They needed to position themselves as THE specialist for PSA engine work and capture customers searching specifically for timing chain and belt repairs.

We built a focused, conversion-optimised website that leads with the specialist proposition. Trust signals — 12-month warranty, approved parts, UK workshop, no obligation quotes — are prominently displayed. The design includes click-to-call buttons with the phone number visible on every page.

SEO targeted niche-specific searches: “Peugeot timing chain replacement”, “Citroën 1.5 diesel timing belt”, “PSA engine specialist”, and emergency-related searches for timing chain symptoms and failures. We created detailed advice pages for each vehicle make to capture informational search traffic.

PPC campaigns were tightly targeted at vehicle-specific searches and emergency queries, with call extensions to capture customers needing urgent repairs.

The website now dominates search results for PSA engine repair terms across the South East. The specialist positioning means conversion rates are excellent — visitors know immediately they’ve found an expert, not a generalist. Monthly bookings have increased significantly, with a high proportion of preventive service work alongside emergency repairs.